Circles is turning the business of publishing upside down. Conventionally, editorial content has been paid for by advertising revenue. With Circles, advertising is paid for by the readers

Gary Thoe, President, Emmis Publishing.
Publisher of Los Angeles magazine and Texas Monthly

Be on the forefront of a global trend

“So how do you make readers pay for advertising?”

Circles leverages the connections and advertiser relationships a publication has built up over time to create an upgraded reader experience. This program builds reader loyalty through unique experiences, offers and benefits. In exchange, an additional “club” membership fee is required. This converts “subscribers” to “members,” generating deeper involvement with the brand and increased exposures.

“Why is this so interesting?”

There is untapped revenue in providing readers with great experiences, offers, benefits and connections with like-minded individuals that can only be accessed through a publication in many cases. Circles works with your advertisers (and their products and services) to provide that. In return, we offer them hands-on cross media exposure, longer relationships and stronger advocacy opportunities. The result is increased revenue through club dues and a stronger brand with more exposure for advertisers.

• Realization of depicted lifestyle
• Exclusivity factor
• Enhanced Experiences, unavailable to general public
• Moderate pricing model
• Immediate ROI on sign up
• Guidance to aspirations
• Like-minded social interaction

• Unprecedented ROI
• Direct access to demographics
• Editorial Support
• Brand experience enhancement
• Involved consumer experience
• Advocacy
• Diverse media platform
• Longer relationship

• New subscribers
• New profit center
• Online traffic driver
• Diversified revenue streams
• Monetization of web-presence
• Strategic brand alliances
• Minimal capital investment
• New reader demographics

Your Circles is not the first and it won't be the last. This program has been tested and proven to pay off. Our turnkey program reduces your time to profitability and allows you to skip many steps in implementing your own branded club.

And we never stop optimizing the business model and adding new functionality to support your business. We provide you with technology, marketing and branding tools, content publishing, sales and editorial training and customer support.

Our services provide everything you need for success →

We are serious about reaching success and profitability as quickly as we can. We believe in this program so much that we put our own resources on the line to hit mutually agreed upon financial targets. This guides us in what we commit to, as well as defining your responsibilities in promoting the program. Your success is our success.

• Technology
•  
• Member administration
• eCommerce
• Newsletter mailouts
• Social network distribution
• Content management
•  
• Best Practice
•  
• Sales tools and training
• Editorial tools and training
• Fulfillment
• Customer support
• Online integration
• Print integration
• Event integration
• Strategic partnerships

• Marketing
•  
• Affiliate program
• Banner campaign
• Print campaign
• Seasonal promotions
• Membership Voucher
• Gifting
• Sweepstakes
• Segmented newsletters
• Merchandise
• Staff sales material